SValvin@formagency.se

Creative Strategist

I'M ALVIN HEDMAN

I combine creativity and strategy to develop communication, concepts and campaigns that build strong brands.

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Brands I've worked with

Fjällräven
PostNord
Sveriges Radio
Laserdome
Skolfest
Big Day
MIKAs Stockholm
Kungliga Operan
Universal Music
Warner Music
Fjällräven
PostNord
Sveriges Radio
Laserdome
Skolfest
Big Day
MIKAs Stockholm
Kungliga Operan
Universal Music
Warner Music

About me

I’m a creative professional based in Stockholm, focused on idea development, concept creation and visual communication. With a background in Strategic Communication from Berghs School of Communication – one of the world’s leading schools for creative communication – I combine strategic thinking with creative vision and a strong visual perspective. From the initial idea to the final campaign, I develop concepts and communication that evoke emotion, build engagement and drive results. With experience spanning cultural institutions, record labels and large-scale events, I move comfortably between different industries and creative expressions. Whatever the project, the goal remains the same: to create communication that people remember.

More about me→
  1. From insight to an idea that works across every channel. Campaign platforms, concepts and messages that stand out.

  2. Visual identity, key visuals and tone — from moodboard to finished poster.

  3. TikTok, Instagram and YouTube. Formats and content built for the feed.

  4. Coverage and content from stages, festivals and events — in real time and after.